After the great open studio event we had last month, I was left wondering, “What made this year so successful?” I can’t say for sure, but here are a couple of ideas:
The 100th Monkey Effect- For those of you not around in the 60s and 70s,the theory was that after an idea circulated through a society of 100 monkeys, the idea jumped exponentially to other monkey societies. I hope that assemblage art is becoming more recognized and accepted by the general public. I hope this is true, and that people are intrigued and want to see more.
Hard Work Pays Off– Social media works for the artist. We posted images of work to be on display for the event 2-3 times per week for about 5 weeks leading up to the event. We hammered the event shamelessly, and we invited in person. I know of a few people we personally invited who showed up because of that. Putting in the effort paid off. People came to see the art and the studios, not to eat the cookies.
A good book on hosting an open studio event is, ‘Open Your Studio’ by Melinda Cootsona. Melinda offers a lot of helpful advice in her book. You will have to taylor that advice for what will work best in your situation, but there is plenty there to work with.
What I Wished I Had Done-I was a little embarrassed going into the event that our website wasn’t dialed in. It looked good, but I had no links for purchasing works on the site. And I saw that we had an amazing amount of traffic on our site that weekend. Opportunities missed? Visitors could have gotten an idea of our pricing before visiting, maybe seeing something there that peaked their interest…or could have contacted us later about a piece they saw, but needed to think about.
So, I put in a few hours and got it together. You can check out our website at www.weebly.com/wilson/spencerart We were a little slow on that and apologize, but will not let it slip again!